Have you ever heard of or even seen a yacht that resembles a moving island? Neither had I until the Financial Times Weekend Edition of November 14, 2009 crossed my path on a flight to Europe. Just when you think you’ve heard about every possible manner of conspicuous consumption, an article like this appears.

The Why, created by Wally Hermes Yachts, was unveiled in September and is referred to as “a floating island” or “floating house.” I should say so! For 90-100 Million Euros (give or take a few mil – and in U.S. Dollars, around $150,000,000 – lots of zeros), anyone can buy a yacht with a jogging track, 30m/90′ “beach” on the deck for tanning, and accommodation split over three levels. The top level has an owner’s apartment with private terrace. Below this is the guest deck with five suites and lounge library. And the bottom deck has living, dining, media and music room, spa and gym.

The poor staff…actually, not that poor to work in this lifestyle… of at least 20 crew have cabins below. The Captain and First Officers have cabins up towards the top along with the beyond “rich and famous,”

Oh yes…the Why yacht also has a “U” shaped pool and a helipad…thank heavens… I am all for making money, having money and the freedom to spend that money as a person chooses, but can you just imagine how much good 100 Million Euros could do in the world?